(By "non-SSDs that report it" I meant SMART attributes such as TBW.)
For future reference, if anyone arrives in this thread looking for info, the feature has been introduced in 2008's ATA ACS-2, under Annex A, A.5 Device Statistics (Log Address 04h). In the more recent ACS-4 it's under section 9.5.
By the way, funny that they limit some fields to 48-bit, like a repeat of old times. Reading/writing 512 petabytes is still a lot, but it's small enough to be surpassable in the foreseeable future.